Janice Chow is strategist who focuses on branding and innovation
I am an user-centric strategist who solves complex business problems using creativity, brand, and design thinking. I work with companies and start-ups to build brands and experiences that people love.
Janice Chow is strategist who focuses on branding and innovation
I am an user-centric strategist who solves complex business problems using creativity, brand, and design thinking. I work with companies and start-ups to build brands and experiences that people love.
Featured Work
I lead with a mix of empathy, insights and the user's experience to create brands, products, content and campaigns in physical and digital environments.
Featured Work
I lead with a mix of empathy, insights and the user's experience to create brands, products, content and campaigns in physical and digital environments.
Samsung A-Series
Led brand strategy and storytelling for launch of A-Series devices targeted at budget maximizers.
AOL
Contributed to strategy and creative transformation of AOL, which won a Cannes Lions and the hearts and minds of internet lovers.
Google Play
Led the launch of Google Play and Sonos that was featured on Fast Company.
Olay
Led content strategy, brand positioning, and data analytics for Olay Fresh Effects blog.
Red Lobster
Led user research, brand positioning, social and content marketing, and experience design for Red Lobster's Future Kitchen and Fresh Campaign
Fast Company
Product strategy lead and UX design for Fast Company's design initiative.
*Work is under NDA
Borderless
UX Design lead for Borderless global money transfer app.
*Work is under NDA
Primary Research / Consumer & User-Centered Insights / Brand Positioning / Product Strategy & UX Design / User Testing & Prototyping / Social Media & Content Marketing / Data Analytics
Approach
User-centric strategy
My passion is exploring how people make decisions, understand unmet needs, and discover opportunities to drive innovation and impact.
User-centric strategy
My passion is exploring how people make decisions, understand unmet needs, and discover opportunities to drive innovation and impact.
“My focus is understanding our users and how they are feeling at every step of the customer journey. In this way, I’m able to anticipate their needs and design a one-of-a-kind meaningful solution. ”
Let's work together
I'll partner with you to fulfill your vision, find your voice, and launch a brand, product, or service that stands out.