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	<title>Janice Momoko Chow &#187; opening ceremony</title>
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		<title>Communications Strategy: RODARTE, Nike..</title>
		<link>http://janice-chow.com/2009/03/31/pr-strategy/</link>
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		<pubDate>Wed, 01 Apr 2009 03:34:50 +0000</pubDate>
		<dc:creator>Janice Momoko</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Communications Strategy]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[acne]]></category>
		<category><![CDATA[linda farrow vintage]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[opening ceremony]]></category>
		<category><![CDATA[pr strategy]]></category>
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		<category><![CDATA[rodarte]]></category>
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		<description><![CDATA[Communications Strategy Art • Design • Fashion • Media • At an agency that brings accounts in art, design, fashion, and media together, I developed the brand communications strategy and partnerships for promotion and engagement marketing of these global brands. I managed Rodarte, Acne, and Opening Ceremony, and worked on Woolrich Woolen Mills, Linda Farrow Vintage, Nike, Visionaire, V Magazine,Interview, and X-initiative accounts. Case [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><span style="text-decoration: underline;"><span style="color: #000000;">Communications Strategy<br />
</span></span></p>
<p style="text-align: center;"><span style="color: #000000;">Art • Design • Fashion • Media •</span></p>
<p style="text-align: center;"><a href="http://www.rodarte.net/" target="_blank"><img class="aligncenter size-full wp-image-88" title="rodarte-ad-refinery29" src="http://janice-chow.com/wp-content/uploads/2009/04/rodarte-ad-refinery29.jpg" alt="rodarte-ad-refinery29" width="300" height="400" /></a></p>
<p style="text-align: center;">At an agency that brings accounts in art, design, fashion, and media together, I developed the brand communications strategy and partnerships for promotion and engagement marketing of these global brands.</p>
<p style="text-align: center;"><a href="http://janice-chow.com/wp-content/uploads/2009/03/nike.jpg"><img class="aligncenter size-medium wp-image-164" title="nike" src="http://janice-chow.com/wp-content/uploads/2009/03/nike-429x332.jpg" alt="nike" width="429" height="332" /></a></p>
<p style="text-align: center;">I managed <a href="http://rodarte.net" target="_blank">Rodarte</a>, <a href="http://www.acnestudios.com/index.php" target="_blank">Acne</a>, and <a href="http://www.openingceremony.us/" target="_blank">Opening Ceremony</a>, and worked on <a href="http://www.woolrichwoolenmillsproduction.com/" target="_blank">Woolrich Woolen Mills</a>, <a href="http://www.lindafarrowvintage.com/" target="_blank">Linda Farrow Vintage</a>, <a href="http://www.nike.com/nikeos/p/sportswear/en_US/?country=US&amp;lang_locale=en_US&amp;blog=en_US" target="_blank">Nike</a>, <a href="http://www.visionaireworld.com/index.php" target="_blank">Visionaire</a>, <a href="http://www.vmagazine.com/" target="_blank">V Magazine</a>,<a href="http://www.interviewmagazine.com/" target="_blank">Interview</a>, and <a href="http://www.x-initiative.org/" target="_blank">X-initiative</a> accounts.</p>
<p style="text-align: center;"><a href="http://janice-chow.com/wp-content/uploads/2009/03/v58_coverlarge.jpg"><img class="aligncenter size-full wp-image-155" title="v58_coverlarge" src="http://janice-chow.com/wp-content/uploads/2009/03/v58_coverlarge.jpg" alt="v58_coverlarge" width="272" height="364" /></a></p>
<p style="text-align: center;"><a href="http://janice-chow.com/wp-content/uploads/2009/03/z1.jpg"><img class="aligncenter size-medium wp-image-156" title="z1" src="http://janice-chow.com/wp-content/uploads/2009/03/z1-255x332.jpg" alt="z1" width="255" height="332" /></a></p>
<p style="text-align: center;"><span style="color: #333333;">Case Study: RODARTE</span></p>
<p style="text-align: center;"><span style="color: #333333;">Selected Press Coverage</span></p>
<p style="text-align: center;"><a href="http://www.rodarte.net/" target="_blank"></a><a href="http://janice-chow.com/wp-content/uploads/2009/04/actual-rodarte-ad.jpg"><img class="aligncenter size-medium wp-image-89" title="actual-rodarte-ad" src="http://janice-chow.com/wp-content/uploads/2009/04/actual-rodarte-ad-500x330.jpg" alt="actual-rodarte-ad" width="500" height="330" /></a></p>
<p style="text-align: center;"><span style="text-decoration: underline;">Fashionologie</span><br />
<a href="http://www.fashionologie.com/2824884" target="_blank">Rodarte Fall 2009 Continues the Evolution</a></p>
<p style="text-align: center;"><span style="text-decoration: underline;">Interview Magazine</span><br />
<a href="http://www.interviewmagazine.com/fashion/rodarte-natalie-portman/" target="_blank">Rodarte Interview By Natalie Portman</a></p>
<p style="text-align: center;"><span style="text-decoration: underline;">JC Report</span><br />
<a href="http://www.jcreport.com/intelligence/zero-maria-cornejo/230209/new-york-fashion-week-review-introspective-tension" target="_blank">New York Fashion Week Review: Introspective Tension </a></p>
<p style="text-align: center;"><span style="text-decoration: underline;">Style.com</span><br />
<a href="http://www.style.com/fashionshows/review/F2009RTW-RODARTE" target="_blank">Rodarte Fall 2009 Ready-To-Wear Collection </a><br />
<a href="Kate and Laura Mulleavy Miss Their Record Collection" target="_blank">Kate and Laura Mulleavy Miss Their Record Collection</a></p>
<p style="text-align: center;"><span style="text-decoration: underline;">Wall Street Journal</span><br />
<a href="http://magazine.wsj.com/hunter/the-partnership/soul-sisters/" target="_blank">Rodarte&#8217;s Soul Sisters</a><br />
<a href="http://magazine.wsj.com/hunter/the-partnership/soul-sisters/" target="_blank">Rodarte&#8217;s Soul Sisters</a><a href="http://magazine.wsj.com/hunter/the-partnership/soul-sisters/2/" target="_blank"> Part 2</a></p>
<p style="text-align: center;"><span style="text-decoration: underline;">WWD</span><br />
<a href="http://www.wwd.com/fashion-week/fall-ready-to-wear-2009/review/rodarte-rtw-fall-2009-2006671?city=new-york/highlights" target="_blank">Rodarte RTW Fall 2009</a></p>
<p style="text-align: center;"><span style="color: #808080;"><br />
</span></p>
<p style="text-align: center;"><span style="color: #808080;">Photo 1 &#8211; Refinery 29</span></p>
<p style="text-align: center;"><span style="color: #808080;">Photo 4 &#8211; Fashionista.com, Photo by photographer Autumn de Wilde and model Karen Elson</span></p>
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