L Report® Overview

Today’s consumers, regardless of age or income, aspire to style and prestige like never before. The L Report® is the leading global source for style and prestige insight, with more than a decade of experience in uncovering emerging cultural movements. Data is sourced from Lambesis’ exclusive network of Urban Pioneers^TM, style and prestige experts in cities across the globe, as well as an online panel of style and prestige influencers.

The Lambesis Research Group, a division of the Lambesis Agency, produces innovative custom qualitative/ quantitative research and brand strategy for a wide range of clients. The Lambesis Agency is a full-service brand development company that creates iconic brands through a deeper emotional and cultural connection with the consumer.

The LReport® was a collaborative process. Working closely with brand strategists, we analyzed the research and develop the significant themes that would be valuable for our clients.

The report presents insights in fashion, beauty, accessories, design, tech and electronic, internet, spirits, food, travel and leisure, and media trends and cultural shifts of influencers all over the globe. The LReport is custom-produced and exclusive to our active clients. Click here for a sample of the LReport Winter ‘08 issue.

]]> http://janice-chow.com/2009/03/30/strategy-insights-the-lreport/feed/ 0 http://janice-chow.com/2009/03/27/brand-inspiration-forecasting-the-lreport/ http://janice-chow.com/2009/03/27/brand-inspiration-forecasting-the-lreport/#comments Sat, 28 Mar 2009 04:55:26 +0000 Janice Momoko http://janice-chow.com/?p=137

A closer look at the LReport includes pattern recognition of style and product design trends. Recognizing the world and culture your customers live in is integral to building your brand or your product. As a strategist, I believe in creating products and businesses that market themselves. An integrated approach to product design and marketing starts with cultural and consumer research.

The LReport was created to share this research with our active clients. Key features include the Mind Shift, Style Movements, Top 10 Style Brands, and City Snapshots. The Style Panel Survey produced in collaboration with Surface Magazine provided quantitative analysis to support the findings of our cultured consumer.

Producing the New York and Tokyo LReport involved interviews, ethnographies, and research of selected influencers in the art, design, fashion, and technology and electronic industries. The interviews provided insight in how people lived, what they desired, and what key purchases they made in their city.

I composed a series of features spanning fashion, technology, restaurants, local hangout, entertainment, shops, and spirits.

The LReport produces City Snapshots worldwide including New York , Tokyo, and London as wells as Los Angeles and San Francisco.

]]> http://janice-chow.com/2009/03/27/brand-inspiration-forecasting-the-lreport/feed/ 0