The ask

A new basic phone

Launch the new A-series into the mid-tier category, which targets budget maximizers who are only seeking the basics.

Insight

Tech talk loses people.

For most people, jargon and tech talk is tone-deafness in the disguise of superiority. We also don’t know what it is until we see it.

Define it

Let's take the side of straight talk, while unpacking the annoying complexity of our category 

Solution

See what we see

We created a digital narrative showing how tech talk translates to real life.

Results

The Samsung Galaxy A10 was the best-selling device in the first half of the year since its launch. The device shipped 13.4 million units.

The Galaxy A50 is the second best-selling Android device over the same period with 12.0 million devices shipped. The Galaxy A30 was seventh, with 9.2 million shipped units, further showing Samsung's dominance.

I'll partner with you to hone in on a strategic vision, uncover users' needs, and launch a brand, product, or service that stands out.