Welcome to my work site.

I created this live portfolio as an interactive foundation for you to learn about my work. Feel free to leave comments or get in touch. I am available for any number of freelance projects.

As a brand strategist with a passion for digital culture and the internet, I will help lead the way to a new era of the AOL brand. I will also revisit my art and design chops at managing a new website. I’m sure it will lead to loads of creative inspiration and appreciation from communities across the web. Stay tuned.

Brand. new. growth.  This was the mantra that rang  the offices of the agency. Wolff Olins is a brand and innovation business. We work with ambitious clients to challenge convention, and achieve spectacular growth.

From design to production, to new business, PR/marketing, to strategy, Wolff Olins has some of them most crazy smart talent and inspiring folks in the business.

I developed brand-led innovation and disruptive marketing strategy for accounts in online, mobile, consumer electronics, and retail. I also helped manage the digital and social media presence, and contributed to fresh thinking to the Wolff Olins blog. Follow the blog here.

Recognizing the world and culture your customers live in is integral to building your brand or your product. As a strategist, I believe in creating products and businesses that market themselves. An integrated approach to product design and marketing starts with cultural and consumer research.

It has led to new beginnings at AOL where I will help lead the way to a new era of the AOL brand.

I am contributing writer and trends analyst at MobileBehavior, a marketing, advertising and media consultancy focused on the mobile consumer. Part of the Omnicom network, the agency empowers clients and partners with the insights and tools they need to create innovative, highly targeted mobile campaigns.

The mobile phone is absolutely one of the most personal gadgets to us. A discrete pod, as reliable as a 15″ laptop, and with superb wireless capability, it’s a powerful gadget that connects us to the world. It gives us directions when we’re lost, enables us to reach our friends and our global network, and never fails to capture a photographic moment to send instantly to friends on Facebook or Twitter.  GPS allows us to check in Foursquare or Gowalla. (Choose your weapon of distraction.)

I am deeply interested and immersed in mobile because of its fascinating the human element, how it changes our social behavior and how it helps us achieve our goals. I am passionate about how mobile influences our daily actions and even more so how it transcends from culture to consumer to an overall brand behavior. Mobile is the future whether you choose to believe it our not.

Here is a shortlist of my contributions to MobileBehavior. Check in for more later.

How Smartphone Apps Are Pushing Forward A Car 2.0

Five Approaches to Mobile Technology in the Classroom

Five iPhone Apps For A Fashionable Black Friday

Google Acquires Mobile Advertising Network

Led by Maria Vrachnos and supported in part by Anomaly, Peep Insights is a dynamic new research-based company. It is created especially for today’s and tomorrow’s marketeers and innovators utilizing proprietary methodology filtered through the lens of experienced socio-cultural researchers and consultants.

Founded by Piers Fawkes, PSFK is a New York City based trends research and innovation company that publishes a daily news site, provides trends research and innovation consultancy, manages a network of freelance experts and hosts idea-generating events.

I am a contributing writer to the daily news site, generating fresh ideas and content. I have also worked on a number of freelance trends research and innovation projects of a design, health, retail, consumer electronics, and technology focus.

I am part of The Purple List, a network of 100 of PSFK’s trusted contacts. The Purple List is a community of trends and innovation professionals who are available for projects big and small, full time or ad-hoc. I have collaborated with a number of agencies to create and conduct customized client-specific projects.

Each year PSFK publishes its Good Ideas book that spotlights the forefront in culture and consumer trends of the year.

I developed the brand strategy for the marketing and sponsorship of artists, events, and corporate membership initiatives.

Architecture & Design • Contemporary Art • Advertising • Production

1-Three Linked Cubes/Interior Design for Space Showing Videos, 1986

2-Graham performing Performer/Audience/Mirror (1977) at Riverside Studios, London, 1979

3- Triangular Pavilion with Circular Cut-outs

DAN GRAHAM: BEYOND

MOCA GRAND AVENUE

The Museum of Contemporary Art, Los Angeles (MOCA)

Creating the marketing proposal for the DAN GRAHAM: BEYOND exhibition was a multi-faceted undertaking and I had to opportunity to work with other departments in the museum. I collaborated closely with MOCA Curator Bennett Simpson and Exhibition Research Assistant Christine Robinson to represent this ground-breaking structural artist in his first national exhibition. I developed the exhibition overview to include the introduction, biography, highlights, and key works of the artist. This involved creating the copy and arranging the layout for the imagery, captions, use of typography, and artwork.

Collaborating closely with Development, we created the branding, marketing, and public relations strategy for the national exhibition. I created the sponsorship overview to present the museum’s branding and event opportunities to the client. While working independently on this project, I have also worked closely with Design, Production, Education, and Marketing departments to secure complete information and compose various sections of the proposal.

\\ Business Proposal

Art • Design • Fashion • Media •

At an agency that brings accounts in art, design, fashion, and media together, I developed the brand communications strategy and partnerships for promotion and engagement marketing of these global brands.

I managed Rodarte, Acne, and Opening Ceremony, and worked on Woolrich Woolen Mills, Linda Farrow Vintage, Nike, Visionaire, V Magazine,Interview, and X-initiative accounts.

Case Study: RODARTE

Selected Press Coverage

Fashionologie
Rodarte Fall 2009 Continues the Evolution

Interview Magazine
Rodarte Interview By Natalie Portman

JC Report
New York Fashion Week Review: Introspective Tension

Style.com
Rodarte Fall 2009 Ready-To-Wear Collection
Kate and Laura Mulleavy Miss Their Record Collection

Wall Street Journal
Rodarte’s Soul Sisters
Rodarte’s Soul Sisters Part 2

WWD
Rodarte RTW Fall 2009

Photo 1 – Refinery 29

Photo 4 – Fashionista.com, Photo by photographer Autumn de Wilde and model Karen Elson

L Report® Overview

Today’s consumers, regardless of age or income, aspire to style and prestige like never before. The L Report® is the leading global source for style and prestige insight, with more than a decade of experience in uncovering emerging cultural movements. Data is sourced from Lambesis’ exclusive network of Urban Pioneers^TM, style and prestige experts in cities across the globe, as well as an online panel of style and prestige influencers.

The Lambesis Research Group, a division of the Lambesis Agency, produces innovative custom qualitative/ quantitative research and brand strategy for a wide range of clients. The Lambesis Agency is a full-service brand development company that creates iconic brands through a deeper emotional and cultural connection with the consumer.

The LReport® was a collaborative process. Working closely with brand strategists, we analyzed the research and develop the significant themes that would be valuable for our clients.

The report presents insights in fashion, beauty, accessories, design, tech and electronic, internet, spirits, food, travel and leisure, and media trends and cultural shifts of influencers all over the globe. The LReport is custom-produced and exclusive to our active clients. Click here for a sample of the LReport Winter ’08 issue.

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A closer look at the LReport includes pattern recognition of style and product design trends. Recognizing the world and culture your customers live in is integral to building your brand or your product. As a strategist, I believe in creating products and businesses that market themselves. An integrated approach to product design and marketing starts with cultural and consumer research.

The LReport was created to share this research with our active clients. Key features include the Mind Shift, Style Movements, Top 10 Style Brands, and City Snapshots. The Style Panel Survey produced in collaboration with Surface Magazine provided quantitative analysis to support the findings of our cultured consumer.

Producing the New York and Tokyo LReport involved interviews, ethnographies, and research of selected influencers in the art, design, fashion, and technology and electronic industries. The interviews provided insight in how people lived, what they desired, and what key purchases they made in their city.

I composed a series of features spanning fashion, technology, restaurants, local hangout, entertainment, shops, and spirits.

The LReport produces City Snapshots worldwide including New York , Tokyo, and London as wells as Los Angeles and San Francisco.

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