Problem

Why Galaxy?

Smartphone users know Samsung Galaxy for its innovative mobile products, but they don’t fully understand what it can do as eco-system in the home, at work and on the go.

Insight

Tech talk is boring

What’s more is consumers get lost when comparing features and specifications. They need to see how it translates into a camera that is useful and meaningful.

Define it

Show (not tell)

Based on an analysis of user behavior and shopper insights, we prioritized Galaxy’s most forgotten features and found many of them to be quite complicated.

Camera

Customizations

Headphone jack

Swipe-to-call gestures

Solution

Show and tell

We unpacked the complexity of those features and showed what each technology is really capable of doing. 

Results

Increased engagement rates by 150%

I'll partner with you to hone in on a strategic vision, uncover users' needs, and launch a brand, product, or service that stands out.