Founded by Piers Fawkes, PSFK is a New York City based trends research and innovation company that publishes a daily news site, provides trends research and innovation consultancy, manages a network of freelance experts and hosts idea-generating events.

I am a contributing writer to the daily news site, generating fresh ideas and content. I have also worked on a number of freelance trends research and innovation projects of a design, health, retail, consumer electronics, and technology focus.

I am part of The Purple List, a network of 100 of PSFK’s trusted contacts. The Purple List is a community of trends and innovation professionals who are available for projects big and small, full time or ad-hoc. I have collaborated with a number of agencies to create and conduct customized client-specific projects.

Each year PSFK publishes its Good Ideas book that spotlights the forefront in culture and consumer trends of the year.