A closer look at the LReport includes pattern recognition of style and product design trends. Recognizing the world and culture your customers live in is integral to building your brand or your product. As a strategist, I believe in creating products and businesses that market themselves. An integrated approach to product design and marketing starts with cultural and consumer research.

The LReport was created to share this research with our active clients. Key features include the Mind Shift, Style Movements, Top 10 Style Brands, and City Snapshots. The Style Panel Survey produced in collaboration with Surface Magazine provided quantitative analysis to support the findings of our cultured consumer.

Producing the New York and Tokyo LReport involved interviews, ethnographies, and research of selected influencers in the art, design, fashion, and technology and electronic industries. The interviews provided insight in how people lived, what they desired, and what key purchases they made in their city.

I composed a series of features spanning fashion, technology, restaurants, local hangout, entertainment, shops, and spirits.

The LReport produces City Snapshots worldwide including New York , Tokyo, and London as wells as Los Angeles and San Francisco.

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