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	<title>Janice Momoko Chow &#187; Publications</title>
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		<title>Marketing Strategy &amp; Culture Insights: The LReport</title>
		<link>http://janice-chow.com/2009/03/30/strategy-insights-the-lreport/</link>
		<comments>http://janice-chow.com/2009/03/30/strategy-insights-the-lreport/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 22:03:09 +0000</pubDate>
		<dc:creator>Janice Momoko</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Publications]]></category>
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		<category><![CDATA[lreport]]></category>
		<category><![CDATA[prestige]]></category>
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		<category><![CDATA[style]]></category>

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		<description><![CDATA[As a marketing strategy and cultural insights consultant for The Lambesis Agency, I specialized in the New York and Tokyo markets and produced a quarterly style report, the LReport®. L Report® Overview Today&#8217;s consumers, regardless of age or income, aspire to style and prestige like never before. The L Report® is the leading global source [...]]]></description>
			<content:encoded><![CDATA[<p align="center">As a marketing strategy and cultural insights consultant for <a href="http://www.lambesis.com/">The Lambesis Agency,</a> I specialized in the New York and Tokyo markets and produced a quarterly style report, the <a href="http://www.lreport.com/">LReport®</a>.</p>
<p><span style="color: #ff00ff;"><a href="http://janice-chow.com/wp-content/uploads/2009/04/picture-4.png"><img class="aligncenter size-medium wp-image-115" title="picture-4" src="http://janice-chow.com/wp-content/uploads/2009/04/picture-4-500x277.png" alt="picture-4" width="500" height="277" /></a><br />
</span></p>
<blockquote><p><span style="color: #888888;">L Report® Overview</span></p>
<p><span style="color: #888888;">Today&#8217;s consumers, regardless of age or income, aspire to style and prestige like never before. The L Report® is the leading global source for style and prestige insight, with more than a decade of experience in uncovering emerging cultural movements. Data is sourced from Lambesis&#8217; exclusive network of Urban Pioneers<sup>TM</sup>, style and prestige experts in cities across the globe, as well as an online panel of style and prestige influencers.</span></p>
<p><span style="color: #888888;">The Lambesis Research Group, a division of the Lambesis Agency, produces innovative custom qualitative/ quantitative research and brand strategy for a wide range of clients. The Lambesis Agency is a full-service brand development company that creates iconic brands through a deeper emotional and cultural connection with the consumer.</span></p></blockquote>
<p style="text-align: center;"><a href="http://janice-chow.com/wp-content/uploads/2009/04/picture-5.png"><img class="aligncenter size-medium wp-image-116" title="picture-5" src="http://janice-chow.com/wp-content/uploads/2009/04/picture-5-500x276.png" alt="picture-5" width="500" height="276" /></a></p>
<p style="text-align: center;"><a href="http://janice-chow.com/wp-content/uploads/2009/04/picture-6.png"><img class="aligncenter size-medium wp-image-117" title="picture-6" src="http://janice-chow.com/wp-content/uploads/2009/04/picture-6-500x276.png" alt="picture-6" width="500" height="276" /></a></p>
<p style="text-align: center;">The LReport® was a collaborative process. Working closely with brand strategists, we analyzed the research and develop the significant themes that would be valuable for our clients.</p>
<p style="text-align: center;"><a href="http://janice-chow.com/wp-content/uploads/2009/04/picture-7.png"><img class="aligncenter size-medium wp-image-118" title="picture-7" src="http://janice-chow.com/wp-content/uploads/2009/04/picture-7-500x277.png" alt="picture-7" width="500" height="277" /></a></p>
<p style="text-align: center;"><a href="http://janice-chow.com/wp-content/uploads/2009/04/picture-8.png"><img class="aligncenter size-medium wp-image-114" title="picture-8" src="http://janice-chow.com/wp-content/uploads/2009/04/picture-8-500x277.png" alt="picture-8" width="500" height="277" /></a></p>
<p style="text-align: center;">The report presents insights in fashion, beauty, accessories, design, tech and electronic, internet, spirits, food, travel and leisure, and media trends and cultural shifts of influencers all over the globe. The LReport is custom-produced and exclusive to our active clients. Click <a href="http://janice-chow.com/wp-content/uploads/2009/03/lreport-winter-08.pdf" target="_blank">here</a> for a sample of the <a href="http://janice-chow.com/wp-content/uploads/2009/03/lreport-winter-08.pdf" target="_blank">LReport Winter &#8217;08</a> issue.</p>
<p style="text-align: center;"><a href="http://janice-chow.com/wp-content/uploads/2009/04/picture-9.png"><br />
</a></p>
<p style="text-align: center;">
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