Brand. new. growth.  This was the mantra that rang  the offices of the agency. Wolff Olins is a brand and innovation business. We work with ambitious clients to challenge convention, and achieve spectacular growth.

From design to production, to new business, PR/marketing, to strategy, Wolff Olins has some of them most crazy smart talent and inspiring folks in the business.

I developed brand-led innovation and disruptive marketing strategy for accounts in online, mobile, consumer electronics, and retail. I also helped manage the digital and social media presence, and contributed to fresh thinking to the Wolff Olins blog. Follow the blog here.

Recognizing the world and culture your customers live in is integral to building your brand or your product. As a strategist, I believe in creating products and businesses that market themselves. An integrated approach to product design and marketing starts with cultural and consumer research.

It has led to new beginnings at AOL where I will help lead the way to a new era of the AOL brand.