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	<title>Janice Momoko Chow &#187; Digital and Mobile Strategy</title>
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	<description>This is my portfolio. I offer insights and inspiration.</description>
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		<title>Brand Strategy: AOL</title>
		<link>http://janice-chow.com/2010/01/18/brand-strategy-ao/</link>
		<comments>http://janice-chow.com/2010/01/18/brand-strategy-ao/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 05:26:50 +0000</pubDate>
		<dc:creator>Janice Momoko</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Digital and Mobile Strategy]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[rebrand]]></category>

		<guid isPermaLink="false">http://janice-chow.com/?p=359</guid>
		<description><![CDATA[Ihas led to new beginnings at AOL where I will help lead the way to a new era of the AOL brand. I will also revisit my art and design chops at managing a new website. I&#8217;m sure it will lead to loads of creative inspiration and appreciation from communities across the web. Stay tuned. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://aol.com"><img class="alignleft size-medium wp-image-325" title="AOL" src="http://janice-chow.com/wp-content/uploads/2010/04/Picture-19-500x274.png" alt="Picture 19" width="500" height="274" /></a></p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Ihas led to new beginnings at AOL where I will help lead the way to a new era of the AOL brand. I will also revisit my art and design chops at managing a new website. I&#8217;m sure it will lead to loads of creative inspiration and appreciation from communities across the web. Stay tuned.</div>
<p>As a brand strategist with a passion for digital culture and the internet, I will help lead the way to a new era of the AOL brand. I will also revisit my art and design chops at managing a new website. I&#8217;m sure it will lead to loads of creative inspiration and appreciation from communities across the web. Stay tuned.</p>
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		<title>Digital Trends Analysis: MobileBehavior</title>
		<link>http://janice-chow.com/2009/08/02/mobilebehavio/</link>
		<comments>http://janice-chow.com/2009/08/02/mobilebehavio/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 03:34:16 +0000</pubDate>
		<dc:creator>Janice Momoko</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Communications Strategy]]></category>
		<category><![CDATA[Consumer Research]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Digital and Mobile Strategy]]></category>
		<category><![CDATA[digital technology]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[trends analysis]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://janice-chow.com/?p=329</guid>
		<description><![CDATA[MobileBehavior is a marketing, advertising and media consultancy focused on the mobile consumer. We empower clients and partners with the insights and tools they need to create innovative, highly targeted mobile campaigns. I am contributing writer and trends analyst at MobileBehavior, a marketing, advertising and media consultancy focused on the mobile consumer. Part of the Omnicom network, the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center; "><a href="http://mobilebehavior.com"><br />
<img class="aligncenter size-medium wp-image-323" title="Picture 17" src="http://janice-chow.com/wp-content/uploads/2010/04/Picture-17-500x327.png" alt="Picture 17" width="500" height="327" /></a></p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">MobileBehavior is a marketing, advertising and media consultancy focused on the mobile consumer. We empower clients and partners with the insights and tools they need to create innovative, highly targeted mobile campaigns.</div>
<p>I am contributing writer and trends analyst at <a href="http://mobilebehavior.com" target="_blank">MobileBehavior</a>, a marketing, advertising and media consultancy focused on the mobile consumer. Part of the Omnicom network, the agency empowers clients and partners with the insights and tools they need to create innovative, highly targeted mobile campaigns.</p>
<p>The mobile phone is absolutely one of the most personal gadgets to us. A discrete pod, as reliable as a 15&#8243; laptop, and with superb wireless capability, it&#8217;s a powerful gadget that connects us to the world. It gives us directions when we&#8217;re lost, enables us to reach our friends and our global network, and never fails to capture a photographic moment to send instantly to friends on Facebook or Twitter.  GPS allows us to check in Foursquare or Gowalla. (Choose your weapon of distraction.)</p>
<p>I am deeply interested and immersed in mobile because of its fascinating the human element, how it changes our social behavior and how it helps us achieve our goals. I am passionate about how mobile influences our daily actions and even more so how it transcends from culture to consumer to an overall brand behavior. Mobile is the future whether you choose to believe it our not.</p>
<p>Here is a shortlist of my contributions to MobileBehavior. Check in for more later.</p>
<p><a href="http://www.mobilebehavior.com/2009/10/22/how-smartphone-apps-are-pushing-forward-a-car-2-0/"><img class="size-medium wp-image-332 alignleft" title="Picture 25" src="http://janice-chow.com/wp-content/uploads/2010/04/Picture-25-306x332.png" alt="Picture 25" width="306" height="332" /></a></p>
<p><a href="http://www.mobilebehavior.com/2009/10/22/how-smartphone-apps-are-pushing-forward-a-car-2-0/" target="_blank">How Smartphone Apps Are Pushing Forward A Car 2.0</a></p>
<p><a href="http://www.mobilebehavior.com/2009/11/08/five-approaches-to-mobile-technology-in-the-classroom/"><img class="alignleft size-medium wp-image-333" title="Picture 26" src="http://janice-chow.com/wp-content/uploads/2010/04/Picture-26-308x332.png" alt="Picture 26" width="308" height="332" /></a></p>
<p><a href="http://www.mobilebehavior.com/2009/11/08/five-approaches-to-mobile-technology-in-the-classroom/" target="_blank">Five Approaches to Mobile Technology in the Classroom</a></p>
<p><a href="http://www.mobilebehavior.com/2009/11/25/five-iphone-apps-for-a-fashionable-black-friday/"><img class="alignleft size-medium wp-image-331" title="Picture 24" src="http://janice-chow.com/wp-content/uploads/2010/04/Picture-24-314x332.png" alt="Picture 24" width="314" height="332" /></a></p>
<p><a href="http://www.mobilebehavior.com/2009/11/25/five-iphone-apps-for-a-fashionable-black-friday/" target="_blank">Five iPhone Apps For A Fashionable Black Friday</a></p>
<p><a href="http://www.mobilebehavior.com/2009/11/09/google-acquires-mobile-advertising-network/"><img class="alignleft size-medium wp-image-330" title="Picture 23" src="http://janice-chow.com/wp-content/uploads/2010/04/Picture-23-308x332.png" alt="Picture 23" width="308" height="332" /></a></p>
<p><a href="http://www.mobilebehavior.com/2009/11/09/google-acquires-mobile-advertising-network/" target="_blank">Google Acquires Mobile Advertising Network</a></p>
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		<title>Culture and Innovation Trends: PSFK.com</title>
		<link>http://janice-chow.com/2009/05/18/culture-and-innovation-trends-psfk-com/</link>
		<comments>http://janice-chow.com/2009/05/18/culture-and-innovation-trends-psfk-com/#comments</comments>
		<pubDate>Tue, 19 May 2009 04:33:50 +0000</pubDate>
		<dc:creator>Janice Momoko</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Consumer Research]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Digital and Mobile Strategy]]></category>
		<category><![CDATA[Website Content]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PSFK]]></category>
		<category><![CDATA[purple list]]></category>
		<category><![CDATA[trends research]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://janice-chow.com/?p=344</guid>
		<description><![CDATA[Founded by Piers Fawkes, PSFK is a New York City based trends research and innovation company that publishes a daily news site, provides trends research and innovation consultancy, manages a network of freelance experts and hosts idea-generating events. I am a contributing writer to the daily news site, generating fresh ideas and content. I have [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://janice-chow.com/wp-content/uploads/2010/04/Picture-181.png"><img class="alignleft size-medium wp-image-345" title="Picture 18" src="http://janice-chow.com/wp-content/uploads/2010/04/Picture-181-462x332.png" alt="Picture 18" width="462" height="332" /></a></p>
<p><span style="font-style: normal;">Founded by Piers Fawkes, PSFK is a New York City based trends research and innovation company that publishes a daily news site, provides trends research and innovation consultancy, manages a network of freelance experts and hosts idea-generating events. </span></p>
<p>I am a <a href="http://http://www.psfk.com/author/janice-chow/" target="_blank">contributing writer</a> to the daily news site, generating fresh ideas and content. I have also worked on a number of freelance trends research and innovation projects of a design, health, retail, consumer electronics, and technology focus.</p>
<p>I am part of <a style="color: #663399; text-decoration: none;" title="Network of Trends &amp; Innovation Professionals" href="http://www.purplelist.com" target="_blank">The Purple List</a>, a network of 100 of PSFK&#8217;s trusted contacts. The Purple List is a community of trends and innovation professionals who are available for projects big and small, full time or ad-hoc. I have collaborated with a number of agencies to create and conduct customized client-specific projects.</p>
<p>Each year PSFK publishes its Good Ideas book that spotlights the forefront in culture and consumer trends of the year.</p>
<p><a href="http://janice-chow.com/wp-content/uploads/2010/04/PSFK_books_by_CatalinaKulczar-Marin_13.jpg"><img class="alignleft size-medium wp-image-346" title="PSFK_books" src="http://janice-chow.com/wp-content/uploads/2010/04/PSFK_books_by_CatalinaKulczar-Marin_13-498x332.jpg" alt="PSFK_books" width="498" height="332" /></a></p>
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