As a brand strategist with a passion for digital culture and the internet, I will help lead the way to a new era of the AOL brand. I will also revisit my art and design chops at managing a new website. I’m sure it will lead to loads of creative inspiration and appreciation from communities across the web. Stay tuned.

I am contributing writer and trends analyst at MobileBehavior, a marketing, advertising and media consultancy focused on the mobile consumer. Part of the Omnicom network, the agency empowers clients and partners with the insights and tools they need to create innovative, highly targeted mobile campaigns.

The mobile phone is absolutely one of the most personal gadgets to us. A discrete pod, as reliable as a 15″ laptop, and with superb wireless capability, it’s a powerful gadget that connects us to the world. It gives us directions when we’re lost, enables us to reach our friends and our global network, and never fails to capture a photographic moment to send instantly to friends on Facebook or Twitter.  GPS allows us to check in Foursquare or Gowalla. (Choose your weapon of distraction.)

I am deeply interested and immersed in mobile because of its fascinating the human element, how it changes our social behavior and how it helps us achieve our goals. I am passionate about how mobile influences our daily actions and even more so how it transcends from culture to consumer to an overall brand behavior. Mobile is the future whether you choose to believe it our not.

Here is a shortlist of my contributions to MobileBehavior. Check in for more later.

How Smartphone Apps Are Pushing Forward A Car 2.0

Five Approaches to Mobile Technology in the Classroom

Five iPhone Apps For A Fashionable Black Friday

Google Acquires Mobile Advertising Network

Led by Maria Vrachnos and supported in part by Anomaly, Peep Insights is a dynamic new research-based company. It is created especially for today’s and tomorrow’s marketeers and innovators utilizing proprietary methodology filtered through the lens of experienced socio-cultural researchers and consultants.

Founded by Piers Fawkes, PSFK is a New York City based trends research and innovation company that publishes a daily news site, provides trends research and innovation consultancy, manages a network of freelance experts and hosts idea-generating events.

I am a contributing writer to the daily news site, generating fresh ideas and content. I have also worked on a number of freelance trends research and innovation projects of a design, health, retail, consumer electronics, and technology focus.

I am part of The Purple List, a network of 100 of PSFK’s trusted contacts. The Purple List is a community of trends and innovation professionals who are available for projects big and small, full time or ad-hoc. I have collaborated with a number of agencies to create and conduct customized client-specific projects.

Each year PSFK publishes its Good Ideas book that spotlights the forefront in culture and consumer trends of the year.

A closer look at the LReport includes pattern recognition of style and product design trends. Recognizing the world and culture your customers live in is integral to building your brand or your product. As a strategist, I believe in creating products and businesses that market themselves. An integrated approach to product design and marketing starts with cultural and consumer research.

The LReport was created to share this research with our active clients. Key features include the Mind Shift, Style Movements, Top 10 Style Brands, and City Snapshots. The Style Panel Survey produced in collaboration with Surface Magazine provided quantitative analysis to support the findings of our cultured consumer.

Producing the New York and Tokyo LReport involved interviews, ethnographies, and research of selected influencers in the art, design, fashion, and technology and electronic industries. The interviews provided insight in how people lived, what they desired, and what key purchases they made in their city.

I composed a series of features spanning fashion, technology, restaurants, local hangout, entertainment, shops, and spirits.

The LReport produces City Snapshots worldwide including New York , Tokyo, and London as wells as Los Angeles and San Francisco.

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