Janice Momoko Chow » Communications Strategy http://janice-chow.com This is my portfolio. I offer insights and inspiration. Wed, 23 Jun 2010 19:15:14 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Digital Trends Analysis: MobileBehavior http://janice-chow.com/2009/08/02/mobilebehavio/ http://janice-chow.com/2009/08/02/mobilebehavio/#comments Mon, 03 Aug 2009 03:34:16 +0000 Janice Momoko http://janice-chow.com/?p=329
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MobileBehavior is a marketing, advertising and media consultancy focused on the mobile consumer. We empower clients and partners with the insights and tools they need to create innovative, highly targeted mobile campaigns.

I am contributing writer and trends analyst at MobileBehavior, a marketing, advertising and media consultancy focused on the mobile consumer. Part of the Omnicom network, the agency empowers clients and partners with the insights and tools they need to create innovative, highly targeted mobile campaigns.

The mobile phone is absolutely one of the most personal gadgets to us. A discrete pod, as reliable as a 15″ laptop, and with superb wireless capability, it’s a powerful gadget that connects us to the world. It gives us directions when we’re lost, enables us to reach our friends and our global network, and never fails to capture a photographic moment to send instantly to friends on Facebook or Twitter.  GPS allows us to check in Foursquare or Gowalla. (Choose your weapon of distraction.)

I am deeply interested and immersed in mobile because of its fascinating the human element, how it changes our social behavior and how it helps us achieve our goals. I am passionate about how mobile influences our daily actions and even more so how it transcends from culture to consumer to an overall brand behavior. Mobile is the future whether you choose to believe it our not.

Here is a shortlist of my contributions to MobileBehavior. Check in for more later.

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How Smartphone Apps Are Pushing Forward A Car 2.0

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Five Approaches to Mobile Technology in the Classroom

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Five iPhone Apps For A Fashionable Black Friday

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Google Acquires Mobile Advertising Network

]]> http://janice-chow.com/2009/08/02/mobilebehavio/feed/ 0 Communications Strategy: RODARTE, Nike.. http://janice-chow.com/2009/03/31/pr-strategy/ http://janice-chow.com/2009/03/31/pr-strategy/#comments Wed, 01 Apr 2009 03:34:50 +0000 Janice Momoko http://janice-chow.com/?p=87 Communications Strategy

Art • Design • Fashion • Media •

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At an agency that brings accounts in art, design, fashion, and media together, I developed the brand communications strategy and partnerships for promotion and engagement marketing of these global brands.

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I managed Rodarte, Acne, and Opening Ceremony, and worked on Woolrich Woolen Mills, Linda Farrow Vintage, Nike, Visionaire, V Magazine,Interview, and X-initiative accounts.

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Case Study: RODARTE

Selected Press Coverage

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Fashionologie
Rodarte Fall 2009 Continues the Evolution

Interview Magazine
Rodarte Interview By Natalie Portman

JC Report
New York Fashion Week Review: Introspective Tension

Style.com
Rodarte Fall 2009 Ready-To-Wear Collection
Kate and Laura Mulleavy Miss Their Record Collection

Wall Street Journal
Rodarte’s Soul Sisters
Rodarte’s Soul Sisters Part 2

WWD
Rodarte RTW Fall 2009


Photo 1 – Refinery 29

Photo 4 – Fashionista.com, Photo by photographer Autumn de Wilde and model Karen Elson

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