I am contributing writer and trends analyst at MobileBehavior, a marketing, advertising and media consultancy focused on the mobile consumer. Part of the Omnicom network, the agency empowers clients and partners with the insights and tools they need to create innovative, highly targeted mobile campaigns.
The mobile phone is absolutely one of the most personal gadgets to us. A discrete pod, as reliable as a 15″ laptop, and with superb wireless capability, it’s a powerful gadget that connects us to the world. It gives us directions when we’re lost, enables us to reach our friends and our global network, and never fails to capture a photographic moment to send instantly to friends on Facebook or Twitter. GPS allows us to check in Foursquare or Gowalla. (Choose your weapon of distraction.)
I am deeply interested and immersed in mobile because of its fascinating the human element, how it changes our social behavior and how it helps us achieve our goals. I am passionate about how mobile influences our daily actions and even more so how it transcends from culture to consumer to an overall brand behavior. Mobile is the future whether you choose to believe it our not.
Here is a shortlist of my contributions to MobileBehavior. Check in for more later.
How Smartphone Apps Are Pushing Forward A Car 2.0
Five Approaches to Mobile Technology in the Classroom
Five iPhone Apps For A Fashionable Black Friday
Google Acquires Mobile Advertising Network
This post is tagged digital technology, mobile, trends analysis, writing