As a marketing strategy and cultural insights consultant for The Lambesis Agency, I specialized in the New York and Tokyo markets and produced a quarterly style report, the LReport®.
L Report® Overview
Today’s consumers, regardless of age or income, aspire to style and prestige like never before. The L Report® is the leading global source for style and prestige insight, with more than a decade of experience in uncovering emerging cultural movements. Data is sourced from Lambesis’ exclusive network of Urban PioneersTM, style and prestige experts in cities across the globe, as well as an online panel of style and prestige influencers.
The Lambesis Research Group, a division of the Lambesis Agency, produces innovative custom qualitative/ quantitative research and brand strategy for a wide range of clients. The Lambesis Agency is a full-service brand development company that creates iconic brands through a deeper emotional and cultural connection with the consumer.
The LReport® was a collaborative process. Working closely with brand strategists, we analyzed the research and develop the significant themes that would be valuable for our clients.
The report presents insights in fashion, beauty, accessories, design, tech and electronic, internet, spirits, food, travel and leisure, and media trends and cultural shifts of influencers all over the globe. The LReport is custom-produced and exclusive to our active clients. Click here for a sample of the LReport Winter ’08 issue.
This post is tagged insight, lambesis, lreport, prestige, report, style, Website Content