As a Strategy and Insights Consultant for The Lambesis Agency’s quarterly style and prestige insight report, called the LReport®, I became the insight expert for New York and Tokyo markets. Click here for the the latest LReport, Winter 2008.
L Report® Overview
Today’s consumers, regardless of age or income, aspire to style and prestige like never before. The L Report® is the leading global source for style and prestige insight, with more than a decade of experience in uncovering emerging cultural movements. Data is sourced from Lambesis’ exclusive network of Urban PioneersTM, style and prestige experts in cities across the globe, as well as an online panel of style and prestige influencers.
The Lambesis Research Group, a division of the Lambesis Agency, produces innovative custom qualitative/ quantitative research and brand strategy for a wide range of clients. The Lambesis Agency is a full-service brand development company that creates iconic brands through a deeper emotional and cultural connection with the consumer.
The LReport® is a collaborative process. Working closely with brand strategists and creatives, we conduct a brainstorm session to analyze our findings and develop the significant themes for the LReport.
The report presents insights in fashion, beauty, accessories, design, tech and electronic, internet, spirits, food, travel and leisure, and media trends and cultural shifts of influencers all over the globe.
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