Janice Momoko Chow

Inspiration & Forecasting: The LReport

Mar 29th 2009
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Published in print and on the web, LReport includes analysis of trends in style and prestige. These components include Mind Shift, Style Movements, Top 10 Style Brands, and City Snapshots. The Style Panel Survey produced in collaboration with Surface Magazine provided data analysis to support our findings.

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I wrote and produced the City Snapshots and Top 10 Style Brands for Tokyo and New York editions. This project involved interviewing randomly selected influencers in the art, design, fashion, and technology and electronic industries.

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The interviews provided insight in how people lived, what they desired, and what key purchases they made in their city.

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I composed a series of features spanning fashion, technology, restaurants, local hangout, entertainment, shops, and spirits.

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The LReport produces City Snapshots worldwide including New York , Tokyo, and London as wells as Los Angeles and San Francisco.


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